For the past 25 years, the Wendy’s High School Heisman (R.I.P.) has honored and inspired high school seniors from across the nation who excel on the field, in the classroom and in the community. Each year we would put a shiny coat of paint on many of the same touchpoints. From posters and awards booklet to website and advertisements. We would coordinate the photography of all 10 finalists with photographers in their area, as well as curate and edit the final selects. Honestly, this project gave me about as much creative freedom as you can ask for and was extremely fulfilling. Even if most of these kids accomplished more in their 18 years on the planet than I have in 45.